HONDA HR-V — J P M

Position: Team lead, head of strategy

Art Direction and Design: Carlie Langlois

Copywriting: Julia Martin, Brynn Justice

Strategy: Julia Martin, Maddie Campion

Research: Erin Gawne, Noah Karesh, Maddie Stephens

Account: Kyle Peakock, Jordan Radasch, Chloe Tregoning

Duration: 4 months

Description: A full-scale media campaign for the all-new Honda HR-V. Aimed at driving sales, informing the target audience of performance offerings and to grow interest amongst a younger, diverse group of buyers.

Role: Led a 9-person team: delegated tasks, drove collaboration, oversaw all facets of the project from inception to completion, focusing greatly on media strategy and budget allocation. Also led communication with project mentors and kicked-off final presentation. Was later selected to work as a Teaching Assistant for the following semester based on performance.

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OKLAHOMA CITY THUNDER

COACHELLA REBRAND