Position & Duration: Solo project, 8 weeks
Description: The goal of this project was to refresh the Coachella brand so it can better meet the higher demand for, and growing popularity of music festivals as the "pandemic-phase” in the United States starts to ease and the brand looks to become more accessible to a wider audience.
Approach: The movement of sound waves, the flow of crowds from stage to stage and the landscape of the palm desert inspired the logo design and creative elements of this project.
Insight: Capturing the unique atmosphere of The Coachella Music Valley and Arts helps cultivate a strong relationship among the target audience.
CREATIVE DELIVERABLES
