Brand Mascot: Bota Box

Designed Using Adobe Photoshop and Illustrator

Tasked with designing a a multi-tiered campaign to build awareness for a specific national or international client, product or brand with  an execution emphasizing an original brand character or mascot. 

The vision behind this advertising campaign was to create a brand mascot that one would not automatically associate with a boxed wine brand. The aim was to have fun with the idea of a “wine mom” without going so far as to offend moms who drink wine, particularly boxed wine. The campaign was designed to run on print platforms and across social media channels.

Art Direction & Copywriting: Julia Martin